![]() ![]() Ultimately, every single record is a team decision that we all listen to multiple times and debate vigorously until we decide. What’s the process of picking the record of the month like?Ĭameron Schaefer: I lead that process. What we realized is that we were calling people and saying, ‘What do you want to listen to? What do you want on this playlist? What should we curate for you?’ And they were like ‘I trust your taste, so just give me something that you think I should be listening or what you’re listening to or something new cool.’ That was a light bulb moment for us because we were realized we could be curators and tastemakers. However, the whole concept shifted soon after doing one-on-one consulting. By the end of that first year, we grew to about 300 members. Our main focus was creating product that was cool and exciting enough for those people to tell their friends. It was literally something we put up on Facebook, saying, ‘Hey we’re going to try this and if you’re interested, put in your email address and we’ll let you know when we’re ready to launch.’ In January 2013, we launched with just twelve members in our first month. We decided to focus on one album each month: something that’s sort of a diamond in the rough, something that flows from start to finish, and something that’s really great and probably undiscovered, that everyone will get it, and then build from there. So we thought it would be cool to create a record club that was for the new generation. When I walk into a record store I want them all and can never pick one. There were tons of records that we loved and wanted to own, but me personally, I have severe purchasing anxiety. Matt: It all started when Tyler, my co-founder and then roommate, really wanted to get into vinyl after my dad gifted me turntables for Christmas. How did you guys formulate your idea of an updated vinyl experience into a thriving business? Lots of times, when people look back at their favorite albums, if they really think about when they first connected with it, it’s often not the album that they would’ve picked. So yeah, my introduction to vinyl, trying to scratch Too Live Crew and getting an a** whooping. But I got his turntable and I tried to scratch because I heard all these cool sounds. ![]() Now that I think of it is was really weird. My dad had a turntable and every Sunday he cooked waffles in his underwear with music blasting. I hid in my closet and put it on my first cassette player when I was 12. ![]() Severan Johnson: I had an older buddy in the neighborhood who was three years older than me, and I stole his Too Live Crew, As Nasty As You Want To Be. So when I came back around, I was already pretty familiar with the components and how it all works. So that was my first interaction with vinyl, and weirdly it was at a pretty young age. You couldn’t fast-forward, so I would have to sit and listen to all of these records to ensure that the sound was transferring properly. He’d pay me a dollar a record or something like that. He used to have me take records by one and burn them onto CDs and then put them onto the computer so he could listen to them on his iPod. It’s the pre-industrial looking recording equipment where you mount it into the wall. Matt: My dad amassed this huge record collection, and ironically enough, he bought one of the first commercially available CD burners. Another exciting presence in the market being Vinyl, Me Please, an independent record club that delivers record junkies the nostalgic dose of polyvinyl chloride they’ve been waiting for.ĭo you remember your first experience with vinyl? From the lifestyle section of your local Urban Outfitters to your favorite artists’ merchandise store, the growing demand for vinyls is being delivered at a fascinating rate. Nevertheless, the lost art is having a undeniable resurgence. The times of carefully grasping the sides of the record with steady fingertips, operating the tonearm and needle with the sharpest precision, and slipping into a state of musical bliss without the option of fast forward has faded into history books territory. And for those old enough to remember, it all started with vinyls, the grandfather of CDs, and a record player. But aside from genes, if there’s one gift we’d all be obliged to put respeck ( word to Birdman) on, it’s certainly music - the harmonious vocal and instrumental combination that evokes the most beautiful form of self-expression.įor many, their musical taste is a direct reflection of their parents. ![]() Their eye color, their wit, the charming dimple planted on the side of their cheek that instantly makes their smile feel warmer. There are many traits we get from our parents. ![]()
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